Localization in Webflow: Multi-Language Workflows & SEO (2025 Guide)

Published July 2025 • 11 min read

1 — Enable Localization beta

Site Settings → Localization. Add locales: en-US (default), fr-FR, de-DE. Webflow auto-creates URL structure /fr/, /de/.

2 — Translate static pages

Open any static page → Translations panel. Webflow’s AI suggestion (powered by DeepL) pre-fills copy—edit, then mark as Approved.

3 — Localize CMS fields

For each Collection field toggle Translate. Use bulk edit to import CSV translations. Body rich-text supports per-locale images.

4 — Slug & hreflang best practices

<link rel="alternate" hreflang="fr" href="https://yoursite.com/fr/{{slug}}" />

Webflow injects these automatically. Keep slugs short; avoid accented chars.

5 — SEO settings per locale

Update meta title & description in the Translations panel. Add locale-specific Open Graph images for higher CTR.

6 — IndexNow ping on publish

Webflow now pings IndexNow for each locale, reducing time-to-index to ~5 minutes.

7 — Dynamic language switcher

Add a dropdown → bind to Locale List. Webflow handles cookie & redirect logic. For server-side detection add Cloudflare rule to route Accept-Language to correct locale.

8 — Currency & date formats

Use {{price | localizeCurrency}} filter inside CMS lists. Dates auto-format based on locale.

Conclusion

With native Localization, Webflow finally competes with Webflow rivals like Storyblok + Next.js stacks. Implement these steps and reach new markets overnight.